
Graduated in Financial Intermediaries and Currency Markets Economics, with an MBA. Since 2000 at ABI, she conducts research and coordinates observatories on banking marketing, bank-client relationships, customer experience and satisfaction, multichannel strategies, digital marketing innovation, integrated communication, and banking contact centers and evolution of financial business models. Her work focuses on analyzing purchasing behaviors of retail clients (individuals, small businesses, micro-enterprises) and monitoring the intensity and stability of their relationship with banks. Her expertise also includes the monitoring of diversity and inclusion issues.
Date and hour
10/31/2025 at 10:00
Conference
MARKETING AND COMMUNICATION IN THE DIGITAL AGE: ARE WE READY FOR VALUE 'GENERATION'?
Date and hour
10/30/2025 at 11:30
Conference
IT'S NOT A GOODBYE, IT'S A SEE YOU LATER: EVERY PAYMENT IS AN INVITATION TO RETURN
Date and hour
11/28/2024 at 14.00
Conference
WHEN PAYMENT CREATES VALUE
Date and hour
11/29/2024 at 14.00
Conference
PAYMENTS AND FINANCE: HOW COMMUNICATION WITH YOUNG PEOPLE ON SOCIAL MEDIA IS CHANGING
Date and hour
11/29/2024 at 9.30
Conference
DIGITAL PAYMENTS AND CUSTOMER EXPERIENCE: THE EMOTION OF TANGIBLE OR THE LIGHTNESS DIGITAL?
Date and hour
11/24/2023 at 09:30
Conference
WHEN IN-STORE PAYMENT BECOMES A TOOL OF ENGAGEMENT
Date and hour
11/24/2023 at 14:00
Conference
PAYMENTS, LOOK WHO'S TALKING

